Privacy-focused tech company DuckDuckGo, which started life as a private search engine, is adding the ability to block hidden trackers to its Android app. Now, a similar tool is coming to Google’s Android operating system-although not from Google itself. Since the new privacy controls launched, almost $10 billion has been wiped from the revenues of Snap, Meta Platform’s Facebook, Twitter, and YouTube.
iPhone and iPad owners could now stop apps from tracking their behavior and using their data for personalized advertising. Washington Post | Getty Images reader comments 118 withĪt the end of April, Apple’s introduction of App Tracking Transparency tools shook the advertising industry to its core.
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